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Changing behaviours, gathering data & insights from the engaged customer through gamification


In a world where almost everything is digitalised, it’s not surprising that companies are starting to use the power of game based marketing to change consumer behaviour for the better.

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Gamification – Everything you need to know…


 

Gamification is the use of game elements and thinking in a non-game context to engage and motivate consumers, impacting on their behavior, in a more game-like environment.

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